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Livin' in Driggs

In July of 1995, several of us packed up our homes, careers and lives, and relocated to Teton Valley, Idaho. The idea was to be minutes from epic riding and skiing, developing and testing product right out the back door, taking crazy-beautiful photographs on a nearly daily basis. No traffic, cheap real estate, and in the early days not even a stoplight.

Many things have changed, of course, especially the "cheap real estate" part. No more of that these days, as seed potato and barley fields give way to subdivisions and resort community golf courses. Driggs even got a stoplight a few years ago, plus we now have enough traffic to complain. But, thankfully, the mountains remain as amazing as ever, framing the valley on three sides. Leave the pavement, and within minutes you're alone with the wind, the sky and your thoughts. Endless slopes of sparkling deep powder, perfect bends in the river, sweet singletrack, and canyons to explore in nearly every direction.

It was a good move. We traded shopping malls and urban mayhem for the sound of sandhill cranes and the sight of the Milky Way. Our warehouse and store are now down the road in Logan, Utah, but our offices, homes and hearts remain here in Teton Valley. It's who we are.